The term xRM, where “x” is an algebraic variable that represents any business relationship you want to manage, is used by CRM specialists to explain how CRM platforms can extend their functionality beyond sales, marketing and customer management. Some of the advantages of using a CRM platform like Microsoft Dynamics CRM to develop relationship management solutions for your organization versus custom code is:

  • Security
  • Scalability
  • Rapid development and implementation
  • Customization
  • Multiple on-premise and hosted deployment options

So if your organization is looking to better management of a relationship and you can’t find an existing solution that fits your needs, you may want to consider a xRM solution developed in Microsoft Dynamics CRM. Download our white paper, Extending CRM: Utilizing xRM to expand your relationships, to learn more on this topic.

Here’s a short video, Introduction to xRM. One platform. Many applications., that also illustrates this point.

If you are looking for a partner with xRM experience, RSM configures xRM solutions in Microsoft Dynamics CRM. Our proven methodology will help you effectively manage these relationships according to your unique business needs. Contact our professionals for more information at [email protected] or by phone at 855.437.7202.

By: Kathy Davidson, RSM LLP – National Microsoft Dynamics CRM Partner

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